Happy Healthy Zen is a visual redesign of ZenPup’s website that utilizes a playful and groovy character to promote ZenPup’s healthy, calming, and one of the kind pup treats. ZenPup uses a certain plant extract as the main ingredient in its product which comes with marketing limitations. To work around this while promoting their products and brand, I used psychedelic visuals and collages as a direction to accentuate themself from other DTC competitors and show buyers the fun side of their brand.
