MAAX Type Specimen
This is a type specimen animation of MAAX, a typeface licensed under 205TF and designed by Damien Gautier. The design of the typeface emphasized its geometric and elementary forms which connect to the Bauhaus first typographic experiments. Based on Damien's inspiration, I played around with MAAX’s geometric appearance through transitions while showcasing the typeface's properties like weights, scale, punctuation, and much more.
I used Adobe After Effects for animation and Adobe Premiere for adding sound effects. All the animation effects and techniques like masking, color gradation, bubbles, waves, text scramble, text tracking, and much more were learned through Weixi Zeng’s Motion Graphic Fall 2019 workshop.