grace young

Impact Labs Website

Inspiring and empowering ambitious computer scientists to build a better world.

I joined Impact Labs as a designer believing in their mission to inspire and empower ambitious computer scientists to build a better world. I realized that my role as a designer could enable me to create something that was socially impactful, and so I set my goals to develop a socially impactful website and an engaging brand identity for Impact Labs.

Working with an amazing team

I worked alongside a designer and two developers from September 2018 to March 2019. I worked primarily on gathering the initial user research and then later collaborating with the other designer on the brand identity guidelines, design system, and website.

The website officially launched in March 2019.

Challenge

My goal is to create a brand identity and website that reflected the personality and community of Impact Labs.

Process

Research

I interviewed my teammates and students who had participated in the past Impact Lab's events. As a newly joined member, I was curious and asked questions about what and why the participants were interested in Impact Labs events or its fellowship and what kind of person they see Impact Labs as.

Who is Impact Labs? – I couldn't help noticing similar responses shared among the 5 participants I interviewed.

Iteration

With my team members, I brainstormed and sketched webpage ideas. I wanted to make the website a reflection of Impact Lab's people and community. To do this I added fun illustrations, warm and rounded shapes, and dynamic transitions.

Site Map

Prototypes

My teammates and I explored different layouts and styles receiving feedback from our teammates which includes, the designers, developers, and the founders of Impact Labs.

Design

I believed in keeping a consistent identity across the page while incorporating fun elements and graphics to create a personality and inspiring community.

Design System

Adapted from the brand identity guideline, this design system for the web includes color, typography, grid, metrics, buttons, form, assets, icons, illustrations, and photos.

Check out more work here 👉🏻 👇🏻

☝🏼