Title | The Power of 10
Designer | Jurriaan Schrofer
Type | Film 1977
Right figures in the history of design often overshadow their equally talented, but less fortunate contemporaries. The bright stars of 1960s–80s Dutch design, such as Wim Crouwel and Jan van Toorn, eclipsed a whole galaxy of prominent designers. The names and work of some of them only came to be known outside the Netherlands at the beginning of this century, in part through the efforts of researchers and the growing wave of interest in Dutch modernism. Nevertheless, the world continues to discover these forgotten names, to the delight and surprise of a new generation of designers.
In March 2013, Unit Editions published a small book that shed light on the life and work of Dutchman Jurriaan Schrofer (1926–1990), a versatile designer little known outside his own country. His designs for photobooks and corporate identities were innovative, and he helped to organize the design community and elaborate state policy regarding the creative industries. At the peak of his career in the 70s, his bizarre experimental approach to the construction of typefaces and complex rhythmic compositions based on them set him apart. In November of the same year, an extensive monograph on Schrofer was published, and a year later followed a book of his sketches and drafts. These three publications were the basis for this book review.
PTo make this piece more complete, we found two more books published during Schrofer’s lifetime, to which he contributed personally—Jurriaan Schrofer (1972) and Zienderogen (1988). In addition, Jurriaan Schrofer’s biographer and researcher of the history of Dutch design, Frederike Huygen, kindly agreed to answer questions about Schrofer’s personality and his work on the aforementioned books. We would like to start our review with this interview.